Creative Consulting
& Product Strategy

I analyse the products thats already already available in the market, to figure out what's working well and where they lack. This means breaking down on how easy they are to use, how their content is set up, whether their features matter, or to find any tech limits they have. The aim is to spot where things get tricky for users and find strong hidden points before we start to redesign or make changes.

I help shape the overall direction of the product. What we're creating, why it's important, and how we'll measure its success. This involves lining up features with the business objectives, setting priorities for timelines, and working together on plans that strike a balance between the vision and execution of the product.

I create organized reusable design systems that bring uniformity and growth potential to products. This involves developing shared components, tokens, spacing rules, and usage guidelines. The goal is to help teams work quicker, and stay on the same page throughout the product's lifecycle.

I do extensive research on the information from both customers and the market scene of the product idea. This involves talking to users watching how they act, looking at gaps in the market, and figuring out what similar products do right (or wrong). I use all these inputs to guide design and product choices to make sure we're on the right track. The goal is to get a clear picture of what users want and need, and how we can meet those needs in a way that stands out from the competitors.